Aera’s co-founders, Jas Minhas and Olof Larsson, decided to launch a modern range of timepieces as recently as 2022. Challenging the idea that a watchmaker must necessarily have decades of history under its belt – or should that be strap? – they set about designing a collection of mechanical Swiss-made watches that are contemporary in terms of looks and conceived to be, above all, useful.
The C-1 Cloud chronograph is a good example of the Aera aesthetic and is the first timepiece in the range that has a dial that isn’t black. The extremely pale dial in matt grey has accents in sky blue and, when paired with its white FKM scuba rubber strap, has a Riviera appearance that works well in sunny climes. It also comes with a light grey Italian leather strap – easy to swap in – to dial down the effect, should you wish for a more urban look.
The beauty of the C-1 Cloud is in its refined simplicity, quality build and rarity. The ergonomic case is made from brushed, superior-grade stainless steel (904L), and at night the seconds hands and pointers glow green, thanks to a Super-LumiNova coating. The Aera logo, cut from Globolight, glows white in contrast, adding to the modern appearance. The timepiece comes in a handmade Italian leather pouch. Only 300 have been made.
£2,200; aera.co
Peter Howarth has been the style director of British GQ and the editor of Arena, British Esquire and Man About Town. He is the co-founder and CEO of London creative agency SHOW and managing director of Secret Trips.
