Art Deco redefined visual culture forever. Its influences can be seen in every corner of the world; from the heights of the Empire State Building to the width of Palais de Tokyo. The burgeoning travel industry of the 1920s quickly caught on to its appeal, co-opting its sleek glamorous style in everything from the interior of planes and superyachts to the imagery used on promotional posters. The pair became synonymous. A match made in design heaven.
But it wasn’t just about design. The era coincided with a period of significant social change, the movement a powerful symbol of a new age for women. One defined by greater liberties and independence. Marking the 100th anniversary of Art Deco, Tissot celebrates this fusion of design, travel and freedom with the SRV ladies watch. A striking new timepiece inspired by a 1975 model, which itself reinterpreted Tissot’s slim, angular 1920s creations.
The watch’s silhouette and faceted glass echo the era’s iconic shapes, while a variety of options, from rich dark red to deep green leather straps, dares you to stand out. Some versions feature mother-of-pearl dials with diamond accents, a quiet nod to the confident femininity the movement celebrated. Plus, the End-of-Life battery indicator makes sure you’re always prepared wherever you are.
The SRV is more than a tribute to Art Deco. It’s a celebration of freedom. The freedom to spend our time as we choose and the power to decide where we want to go. Whether exploring cities or chasing sunsets, this watch is a reminder that time is ours to own, and every journey is an opportunity to live boldly and beautifully on our terms. £370; tissotwatches.com
Farah Thorndycraft is a London-based luxury lifestyle writer. She has written for The Times Luxx, Brummell and Secret Trips
