If there’s one watchmaker that takes inspiration from the idea of getting out and seeing the world, it’s surely the resolutely British brand Bremont. Although best known for its aviation watches, Bremont has also developed sidelines in diving, driving and military ranges over the two decades of its existence. But this year – and now under the guidance of respected designer and industry veteran Davide Cerrato – it is going all-out to reinforce the fact that it is not solely flight-focused but a serious maker of timepieces for use on “land, at sea and in the air”.
And a gradual redesign of the entire Bremont offering has started with the introduction of an all-new “land” watch family called (appropriately) Terra Nova. Built tough, the four-model lineup is intended for the type of adventurous traveller who is more likely to head off into the wilds in an expedition truck than to be found poolside in Mykonos, so the emphasis has been on putting practicality front and centre.
The rugged, cushion-shaped cases start at 38mm diameter for the simple, two-hand automatic model that follows the classic codes of Second World War military field-watch design. It’s basic, highly legible – and should please vintage fans with the retro-inspired, buff-coloured numerals that are an option across the range.
Next comes a 40.5mm model that can be had with either a date window or, more usefully for serious adventurers, with a power reserve display, small seconds indicator and rotating compass bezel. (If, by the way, you find yourself lost in the northern hemisphere with an analogue watch, you can easily work out which way is south: lay the watch flat with the hour hand towards the sun, and south will be in the direction of the point halfway between the hand and 12 o’clock. In the southern hemisphere, the indication will be to the north.)
The fourth watch in the Terra Nova range gets a 42.5mm version of the case, a chronograph movement and a different version of the compass bezel, this time with a scratch-proof ceramic insert. All models feature case backs engraved with a travel-inspiring map of the globe, and all can be had on a choice of metal bracelets or leather or fabric straps.
So, if you’re heading for pastures new, a Terra Nova could be just the job…
Bremont Terra Nova, from £2,500 (38mm on leather or fabric strap); £2,700/£2,950 (40.5mm date); £3,450/£3,700 (turning bezel/power reserve version); £4,700/£4,950 (42.5mm chronograph); bremont.com
