The fashion world is witnessing a revival of that classic piece, the polo shirt. Once the uniform of preppy schoolchildren and tennis dads, the collared tee has been reimagined for spring/summer 2024 womenswear, with Miuccia Prada’s Miu Miu leading the charge. Shedding its stuffy connotations in favour of playful textures and modern silhouettes, it’s the perfect item to give your holiday wardrobe a refresh.
Miu Miu
Miu Miu has truly cemented the polo shirt’s return, with it featuring in over half the looks in the label’s spring/summer 2024 collection. Style with board shorts and frou-frou mini skirts to capture a relaxed yet chic vibe.
The Row
You know a trend is significant when it is adopted by The Row. For spring/summer 2024, the brand introduced a softer take on the preppy item, with an ivory open-collar tunic-style shirt, pairing it with a midi skirt and chunky gold jewellery. We can picture flouncing around old European cities in this polo. What a dream.
Loewe
At the beginning of the year, A-listers like Hailey Bieber and Rihanna graced the streets wearing Loewe’s cropped striped polo sweater, teaming it with baggy jeans and black accessories. Opt for a grungier look this summer with Loewe’s polo in lightweight stretch cotton piqué. It will take you effortlessly from day to night.
Brunello Cucinelli
Breathe a subtle hint of athleisure into your holiday wardrobe and knock your looks out of the park with Brunello Cucinelli’s tennis-inspired designs and comfortable, understated silhouettes. Blending sporty elegance with refined femininity, they’re the ideal garments for an active summer.
Imogen Almond is London based and writes for Brummell magazine









