DeeCee style
Owner – and motorcycle collector – Markus Cadruvi has assembled somewhat of a cult following since DeeCee first swung open its doors in Zürich’s Kreis 1 district, 17 years ago. The store effuses Double RL (RRL) vibes: think rugged denim, durable workwear and refined casuals that age beautifully over time. DeeCee’s strengths lie in knitwear, leather jackets and an eye-watering denim selection – over 200 styles strong – from traditional Lee and Levi’s staples to the likes of CP Company, Hiroshi Kato, Blue Blue Japan and Neighborhood.
Talacker 21, 8001 Zürich; deeceestyle.ch
Trunk Clothiers
After laying the foundations of his brand in London’s Marylebone, Swede Mats Klingberg brought Trunk to the city’s emerging Seefeld neighbourhood. Blending continental trends with refined tailoring and casual pieces is ingrained in Trunk’s DNA: a carefully curated mix of international brands sit alongside Klingberg’s own label, which is designed entirely in-house. Italian powerhouses Boglioli, Barena, Incotex and Aspesi sit shoulder-to-shoulder with British counterparts like Begg & Co, Crockett & Jones and Hardy & Parsons – though, these are increasingly outnumbered by Japanese labels.
Dufourstrasse 90, 8008 Zürich; trunkclothiers.com
Salvatore Schito
Salvatore Schito’s your man if ever you need style inspiration. His pocket-sized, multi-brand emporium, hidden in the basement of his wife’s womenswear store, is where it’s at. Schito places a clear emphasis on luxury and longevity over fleeting trends. While his sartorial offering is built around a three-pronged approach to suiting, standouts for me were the feather-light overcoats from Orazio Luciano. Schito himself, the cropped-jeans-and-loafers-with-no-socks-wearing impresario, embodies the spirit of the store, leaving visitors inspired and quietly plotting how to leave with one of everything.
In Gassen 14, 8001 Zürich; schitoshop.com
Pelikamo Store
‘Pelikamo’s concept cuts out the middleman,’ says owner Sebastiaan Vadasz. The store has borrowed a Drake’s-like vibe, where customers are encouraged to linger, browse and sip their drink of choice – whether a house negroni, a Swiss wine or Pelikamo’s own locally brewed craft beer – while they decide which gilet to layer beneath which tweed jacket. It’s now big enough to start weaving its own cloth. It has a tailoring atelier in Zürich too, by appointment only.
Pelikanstrasse 11, 8001 Zürich; pelikamo.com
Rose & Born
The city’s Swedish menswear influence extends to Rose & Born, housed within a former “Zunf zur Meisen” Winemakers Guild House dating back to 1757. It’s the most divine of riverside settings, under the arches of the city’s historic Münsterbrücke. Managed by Stockholmer Jakob Skarp, there can be few finer menswear store interiors than this: white-washed cathedral ceilings frame elegantly arranged menswear of the highest order: think timeless loungewear, narrow-gauge knits, exquisite shirting, gilets and divine M65 cashmere jackets.
Münsterhof 20, 8001, Zürich; roseborn.com
Amarcord
Amarcord, based in Zug – 30 minutes outside Zürich – specialises in bespoke, made-to-measure and ready-to-wear collections that blend Swiss precision with Italian tailoring. Focusing on high-quality fabrics, classic silhouettes and personalised fit, the overall vibe is more akin to that of a private salon; a space where craftsmanship and personal service from owner Keren Torsello-Naldi take centre stage. Her collections may all be handcrafted in Sicily, but are devised and curated in her studio here in Zug – whether it’s a new tuxedo, sports jacket and trouser combo or a premium knit.
Raingässli 1, 6300 Zug; amarcord.swiss
Lee Osborne is a menswear consultant and co-founder of Secret Trips
