Watch this space: Carl F Bucherer’s Hometown watches

Whether you live in Basel or Beijing, London or Lucerne, the Carl F Bucherer brand is likely to have a watch for you among its Hometown range of Heritage BiCompax annual calendar chronographs

The special editions, each available in just 88 examples, celebrate 16 cities around the world with a different skyline or landmark engraved on their sapphire crystal casebacks and “gradient” dials in either yellow, brown, burgundy, green or mint. 

Perhaps surprisingly, one of the most popular is likely to be the Lucerne edition, which honours the lakeside town where Carl F Bucherer was founded in 1888. 

Why? Because, in 2017, the enterprising brand had the idea of creating a mobile travel app in the form of an interactive guide to the city, which it targeted at visitors from Asia.

Following promotion by travel bloggers and photographers, it was reported that the app had been so successful that as many as one million Asian visitors per year were making a pilgrimage to Lucerne specifically to visit the Carl F Bucherer store.

Carl F Bucherer Hometown chronograph, £5,500; bucherer.com

Simon de Burton is a journalist and author who writes for the FT’s How to Spend It, BritishGQ and Boat International, among others

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