Spotlight on: Vilebrequin swimwear

There is no more storied swimwear company than Vilebrequin. Born in 1971 on the Côte d’Azur, the brand has spent the past 50 years leading the pack when it comes to that kind of effortless on-the-beach style, all bronzed bodies and salt in the hair. Full of poppy prints and bold colourways, it makes feel-good luxury swimwear: shorts in stylish cuts, bikinis which always bring the sunshine. And it’s not just its aesthetic that’s been pioneering – it’s got a long history of technical triumphs, from its Massimo Vitali photo print shorts to its stretch swimwear made from recycled polyester yarn created from plastic waste pulled from the ocean. Look out for its signature turtle print, it’s ubiquitous on the Med’s scene-iest beaches.

Promenading down La Croisette 

When you’re in Vilebrequin’s spiritual home of the Côte d’Azur you need to do as the locals do, and style it out with a pair of the brand’s signature turtle-print classics, perfect for seeing and being seen on the shore of the Med. 

Dune-hopping in Camber Sands

Wool at the beach sounds all kinds of wrong, but Vilebrequin’s capsule collection of merino wool shorts are a surprise hit, not least these smartly tailored shorts, perfect for south coast high jinks. 

Catching a break in Big Sur 

All the smart California Girls (and guys) should be Surfin’ USA in Vilebrequin’s unique collaboration with the sunniest of ’60s beat combos, the Beach Boys. We’re particularly taken by this one-piece for her with its poppy palm tree print. 


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