The great conundrum for heritage brands is always how to balance the need for continuity and change, how to stay true to your garlanded past without ossifying. How, basically, to stay relevant and contemporary without riding roughshod over your iconic designs. The answer, increasingly, is outside counsel.
Take, for example, Globe-Trotter’s recent collaboration with David Shrigley. The storied luggagemaker called upon everyone’s favourite impish artist to enliven its latest line and the result is a collection of carry-ons that will have them rolling in the aisles. We love the one with the handsome blue ass, but our hearts have been stolen by what is surely the world’s first piece of self-reflexive meta-luggage. “I have some baggage” deadpans Shrigley. When you see it, you’ll be wishing you did too.
Globe-Trotter x David Shrigley luggage, from £2,495; globe-trotter.com
