Rich McCor, aka @paperboyo: the Bello e Buono wine tour
Rich McCor aka @paperboyo on Instagram has built up a large following on social media with his witty imagery. Constructed from photos he takes on his travels, they feature paper cut-outs he holds in place with a visible hand. It’s digital but analogue at the same time; you’ll need to take a look to fully understand the charm of the result. On @paperboyo’s Instagram profile Rich calls himself a “paper creative” because, he says, ‘I'm a little uncomfortable with the word artist, but photographer doesn't fully describe it either.’ He does have a form of words that he thinks sums him up well, though: ‘Someone did describe me as a non-destructive vandal, which I quite liked. I think that's appropriate because, yeah, it's sort of vandalising landmarks and landscapes, but in a way that’s non-destructive.’
The idea he arrived at through experimenting was to focus on largely recognisable locations and landmarks and put a new twist on them. ‘I try to make you look at it a second time in a new way,’ he explains. Now living in Brighton, he says he arrived at his distinctive style when he was living in London and getting into photography. ‘I realised I was taking the same photos that everyone else takes, and I remember someone saying that to stand out in the world of photography you need to either become better than everyone else, or different. I liked the idea of trying to find something that was different.’ Before @paperboyo, which started in 2015, Rich worked at the BBC in the creative team on the copy and editing side. ‘I think I was always a frustrated art director, really. So what I'm now doing is perfect for me,’ he says. A self-confessed F1 fanatic, Rich’s Secret Tip comes from a visit he made to Ferrari Trento, the maker of prestige Italian sparkling wine, when attending the most recent Italian Grand Prix at Monza.