Carlo Rivetti: Modena
Carlo Rivetti is the man behind Stone Island, the Italian technical sportswear company that since 1982 has been pioneering fabric development and making some of the most remarkable pieces of outerwear. It has also been a favourite of successive generations of youth culture, from the paninari in Milan to UK football casuals, and has been a uniform of both Britpop and contemporary rap in the US and UK. Today, it’s reaching a new community through a global partnership with the Frieze art fairs. Stone Island is based in the Emilia-Romagna region of Italy in the town of Ravarino. The city of Modena is nearby and this is where Rivetti, who is greeted as “Carlo” by Stone Island fans wherever he travels, would have you visit.